Industrial design

Conducting a design study is essential to determine the factors that will influence the image and design of the project. It combines marketing, art history, engineering and psychoanalysis to provide the most comprehensive understanding of how to meet the needs and requirements of your clients through your capabilities. The result is a product design map that allows you to keep control over previously unknown factors, many of which become the basis of the design project

RESULT. Creating a product design map. Market analysis, consumer analysis, analysis of peers, operating environment, determination of product positioning. Identification of the product's utilitarian, style and image components

A concept presents the idea of a design product through technical and aesthetic means of expression. The concept is a sketch of the project, demonstrating the principle or the visual image of the future design product, satisfying the needs of its consumer or user. For the convenience of interaction between the designer and the client, stylescape is used to select the basic technical and aesthetic means of realizing the concept

RESULT. Development of the design project concept, definition of consumer properties of the product, utilitarian and aesthetic attributes of the product, formation of stylescape

Product design begins with the development of a project concept and philosophy, based on design research data. The concept is a hypothesis that allows you to define the meaning and visual image of the future product. The concept is then visualised in sketches and a virtual 3D model. Here the author's method of creating a design product as a sign, which is formed by semiotic rules of sign-making, is applied. The created 3D model, drawings and other output data are necessary for further work with the design project in production.

RESULT. Development of the concept and philosophy of the design product; creation of sketches, virtual 3D model, visualizations, drawings, and other outputs for project implementation

Author supervision is integral to the creation of a design product during the design and technological phase of the product features in order to prevent further financial costs and/or distortion of the product or brand image.
The vision of a complete and objective image of the design product belongs to the author in one way or another, not excluding the vision and understanding of the product by the customer. But in the process of implementation, the design project goes through many stages of the production chain, where the initial image can be distorted due to human factors. This can lead to a mismatch between the visual perception of the product and the semantic image that was conceived during the concept development phase.

RESULT. Support and quality control of project implementation during the production phase

If the product cannot be realised by the customer, then the optimum production and service provider is sought within the given project and budget

Dmitry Pogorelov explores theoretical issues of design, art and marketing. The author offers lectures from the following subject areas:
- The history of design and art;
- The strategy of creating a new product;
- Consumer and consumption;
- Semiotics of design;
- Identity and identity in design;
- Brand attributes;
- Myth and brand;
- Problems and challenges of styling;
- Industrial design;
- Vehicle design;
- From the experience of design projects

Often a manufacturer decides to create a design product themselves, but as a result they are faced with a lack of understanding and ignorance of methods for forming a design image and the aesthetics of the product. Practice shows that the formation of a coherent product image is often difficult to achieve, so Dmitry Pogorelov conducts a personal consultation on the preliminary definition of the qualities of a design product, as well as the means and methods of achieving them. Based on the results of the consultation, further collaboration on the project is possible