Give an overview or tutorial lecture, a course of lectures on the following topic areas:
- History of design and art;
- The strategy of creating a new product;
- The consumer and consumption;
- Semiotics of design;
- Identity and identity in design;
- Brand attributes;
- Problems and challenges of styling;
- Industrial design;
- Vehicle design;
- From the experience of design projects

The product has already undergone pre-project research, market positioning has been defined and a semantic component has been found. A design image of the product to be manufactured industrially should be developed.

RESULT: 3D model, visualisation, drawings and other outputs required to implement the design project

To conduct a full product development cycle from pre-project research to author support in production.

RESULT: Product design map (defining the utilitarian, style and image components of the product), concept and philosophy of the product design, market positioning; 3D model, visualisation, drawings and other outputs required to implement the design project; quality control in production

To conduct pre-project research; look at the problem from the perspectives of marketing, art history, perceptual psychology and engineering design.

RESULT: Identification of key factors that can inform product design

To conduct a personal consultation on your project

To conduct a personality mapping exercise to identify the characteristics that can form the basis of a personal design product image.

RESULT: create a personality map, identify the means of creating a personal design product