Dmitry Pogorelov’s design is based on a scientific approach and a deep understanding of design theory and art. His work combines specialized knowledge in marketing, branding, creative thinking, engineering, ergonomics, psychology of perception, and consumer behavior. However, Dmitry places a primary focus on general scientific methods, allowing him to view product design in a broader context.

Design is a set of principles of form-making, adherence to which enables the creation of a coherent result. Here are the key general scientific and specialized principles Dmitry follows:

• Design as a language of visual communication. A design product helps individuals or companies convey their values and connect with the world. This fundamental principle forms the foundation of Dmitry’s approach, shaping the core aspects of design.
• Semiotic approach. Design is the creation of a sign that serves both utilitarian and aesthetic functions. The formation of a design object as a sign plays a crucial role in the speed and accuracy of its perception and the consumer’s decision-making process.
• Philosophical approach. Every design product embodies a philosophy conveyed through the language of visual communication by its form.
• System-structural approach. Design is the systemic and structural unity of all aspects of form-making, expressed in the unified form of a product. This approach connects the design object not only with the personality of its consumer but also with its social, cultural, and historical context.
• Deduction and induction. Design balances the object as a particular entity with its environment as a general one, considering the product in the context of existence.
• Dialectical method. Design is a dialogue between ideas and materials, details and the overall form, construction and its external expression, utility and beauty, people and society, the present time and history. It is through this dialogue that balance, unity, and coherence of form are achieved.

Philosophy

Creation is the fruit of knowledge