Service
Dmitry Pogorelov's experience and scientific background enables to lead product development from pre-project research through to authoring and supervision of project implementation in production. Responsibility is at the heart of the qualities of the design product, so we also provide advice and service on the operation of the exclusive design product after its production, if required. And Dmitry Pogorelov shares his experience and knowledge in lectures and on conferences
READING LECTURES
To give an overview or tutorial lecture, a course of lectures on the following topic areas:
- History of design and art;
- The strategy of creating a new product;
- The consumer and consumption;
- Semiotics of design;
- Identity in design;
- Brand attributes;
- Problems and challenges of styling;
- Industrial design;
- Vehicle design;
- From the experience of design projects
- History of design and art;
- The strategy of creating a new product;
- The consumer and consumption;
- Semiotics of design;
- Identity in design;
- Brand attributes;
- Problems and challenges of styling;
- Industrial design;
- Vehicle design;
- From the experience of design projects
INDUSTRIAL DESIGN
To conduct a full development cycle of a design based on the industrial means and methods of manufacturing products.
RESULT: product design map (defining utilitarian, stylistic and figurative components of the product), concept and philosophy of the design product, market positioning; 3D model, visualization, drawings and other output data required to realize the design project; quality control during the process of production
RESULT: product design map (defining utilitarian, stylistic and figurative components of the product), concept and philosophy of the design product, market positioning; 3D model, visualization, drawings and other output data required to realize the design project; quality control during the process of production
DESIGN-CONCEPT
To develop the design project concept. The concept presents the idea of a design product through technical and aesthetic means of expression. The concept is a sketch of the project, demonstrating the principle or the visual image of the future design product, satisfying the needs of its consumer or user. For the convenience of interaction between the designer and the client, stylescape is used to select the basic technical and aesthetic means of realizing the concept
RESULT. Development of the design project concept, definition of consumer properties of the product, utilitarian and aesthetic attributes of the product, formation of stylescape
RESULT. Development of the design project concept, definition of consumer properties of the product, utilitarian and aesthetic attributes of the product, formation of stylescape
DESIGN RESEARCH
To conduct pre-project research; look at the problem from the perspectives of marketing, art history, perceptual psychology and engineering design.
RESULT: Identification of key factors that can inform product design
RESULT: Identification of key factors that can inform product design
Consultation
To conduct a personal consultation on your project
Author supervision
To conduct the author's support of the project in the creation of a design product at the stage of design and technological development of product features in order to prevent financial costs and / or distortion of the image of the product or brand.
RESULT. Support and quality control of the project implementation at the production stage
RESULT. Support and quality control of the project implementation at the production stage
POGORELOV Design solutions
More information about services and stages of design-projecting
2. Design-concept
A concept presents the idea of a design product through technical and aesthetic means of expression. The concept is a sketch of the project, demonstrating the principle or a visual image of the future design product, satisfying the needs of its consumer or user. For ease of interaction between the designer and the client, Stylescape is used, which selects the basic technical and aesthetic means of realizing the concept
3. Design-projecting
Product design begins with the development of a project concept and philosophy, based on design research data. The concept is a hypothesis that allows you to define the meaning and visual image of the future product. The concept is then visualised in sketches and a virtual 3D model. Here the author's method of creating a design product as a sign, which is formed by semiotic rules of sign-making, is applied. The created 3D model, drawings and other output data are necessary for further work with the design project in production
Search for production
If the product cannot be realised by the customer - then the optimum production and service provider is sought within the given project and budget
Conducting a design study is essential to determine the factors that will influence the image and design of the project. It combines marketing, art history, engineering and psychoanalysis to provide the most comprehensive understanding of how to meet the needs and requirements of your clients through your capabilities. The result of the research is a design product map that allows you to keep control over previously unknown factors, many of which become the basis of the design project
1. Design-research
Creating a product design map. Analysis of the market, the consumer, analysis of analogues, the operating environment, determination of the positioning of the product. Identification of the product's utilitarian, style and image components
4. Author supervision
Author supervision is integral to the creation of a design product during the design and technological phase of the product features in order to prevent further financial costs and/or distortion of the product or brand image.
The vision of a complete and objective image of the design product belongs to the author in one way or another, not excluding the vision and understanding of the product by the customer. But in the process of implementation, the design project goes through many stages of the production chain, where the initial image can be distorted due to human factors. This can lead to a mismatch between the visual perception of the product and the semantic image that was established at the conception stage
The vision of a complete and objective image of the design product belongs to the author in one way or another, not excluding the vision and understanding of the product by the customer. But in the process of implementation, the design project goes through many stages of the production chain, where the initial image can be distorted due to human factors. This can lead to a mismatch between the visual perception of the product and the semantic image that was established at the conception stage
Development of the concept of design-product, definition of consumer properties of the product, utilitarian and aesthetic attributes of the product, the formation of Stylescape
Development of the concept and philosophy of the design product; creation of sketches, virtual 3D model, visualisations, drawings, and other outputs for project implementation
Support and quality control of project implementation during the production phase
Dmitry Pogorelov explores theoretical issues of design, art and marketing. The author offers lectures on the following topic areas:
- The history of design and art;
- The strategy of creating a new product;
- Consumer and consumption;
- Semiotics of design;
- Identity and identity in design;
- Brand attributes;
- Problems and challenges of styling;
- Industrial design;
- Vehicles design;
- From the experience of design projects
- The history of design and art;
- The strategy of creating a new product;
- Consumer and consumption;
- Semiotics of design;
- Identity and identity in design;
- Brand attributes;
- Problems and challenges of styling;
- Industrial design;
- Vehicles design;
- From the experience of design projects
Lecturing
Consultation
Often a manufacturer decides to create a design product themselves, but as a result they are faced with a lack of understanding and ignorance of methods for forming a design image and the aesthetics of the product. Practice shows that the formation of a coherent product image is often difficult to achieve, so Dmitry Pogorelov conducts a personal consultation on the preliminary definition of the qualities of a design product, as well as the means and methods of achieving them. Based on the results of the consultation, further collaboration on the project is possible
Design research
Conducting a design study is essential to determine the factors that will influence the image and design of the project. It combines marketing, art history, engineering and psychoanalysis to provide the most comprehensive understanding of how to meet the needs and requirements of your clients through your capabilities. The result is a product design map that allows you to keep control over previously unknown factors, many of which become the basis of the design project
RESULT. Creating a product design map. Market analysis, consumer analysis, analysis of peers, operating environment, determination of product positioning. Identification of the product's utilitarian, style and image components
RESULT. Creating a product design map. Market analysis, consumer analysis, analysis of peers, operating environment, determination of product positioning. Identification of the product's utilitarian, style and image components
Identity research
The image of a design product is a reflection of the image of a person, the consumer. Dmitry Pogorelov has developed a method that allows us to identify a person's image and transfer it to the image of the product. The method is adapted not only for creating individual designs of things, but also for creating the image of mass consumption products. Our things are intermediaries who talk about us when we are silent
RESULT. Creating a personality map. Exploring the image of a person or a consumer
RESULT. Creating a personality map. Exploring the image of a person or a consumer
Design projecting
Product design begins with the development of a project concept and philosophy, based on design research data. The concept is a hypothesis that allows you to define the meaning and visual image of the future product. The concept is then visualised in sketches and a virtual 3D model. Here the author's method of creating a design product as a sign, which is formed by semiotic rules of sign-making, is applied. The created 3D model, drawings and other output data are necessary for further work with the design project in production.
RESULT. Development of the concept and philosophy of the design product; creation of sketches, virtual 3D model, visualizations, drawings, and other outputs for project implementation
RESULT. Development of the concept and philosophy of the design product; creation of sketches, virtual 3D model, visualizations, drawings, and other outputs for project implementation
Author supervision
Author support is integral to the creation of a design product during the design and technological phase of the product features in order to prevent further financial costs and/or distortion of the product or brand image.
The vision of a complete and objective image of the design product belongs to the author in one way or another, not excluding the vision and understanding of the product by the customer. But in the process of implementation, the design project goes through many stages of the production chain, where the initial image can be distorted due to human factors. This can lead to a mismatch between the visual perception of the product and the semantic image that was conceived during the concept development phase.
RESULT. Support and quality control of project implementation during the production phase
The vision of a complete and objective image of the design product belongs to the author in one way or another, not excluding the vision and understanding of the product by the customer. But in the process of implementation, the design project goes through many stages of the production chain, where the initial image can be distorted due to human factors. This can lead to a mismatch between the visual perception of the product and the semantic image that was conceived during the concept development phase.
RESULT. Support and quality control of project implementation during the production phase
Search for production
If the product cannot be realised by the customer, then the optimum production and service provider is sought within the given project and budget
Lecturing
Dmitry Pogorelov explores theoretical issues of design, art and marketing. The author offers lectures from the following subject areas:
- The history of design and art;
- The strategy of creating a new product;
- Consumer and consumption;
- Semiotics of design;
- Identity and identity in design;
- Brand attributes;
- Myth and brand;
- Problems and challenges of styling;
- Industrial design;
- Vehicle design;
- From the experience of design projects
- The history of design and art;
- The strategy of creating a new product;
- Consumer and consumption;
- Semiotics of design;
- Identity and identity in design;
- Brand attributes;
- Myth and brand;
- Problems and challenges of styling;
- Industrial design;
- Vehicle design;
- From the experience of design projects
Consultation
Often a manufacturer decides to create a design product themselves, but as a result they are faced with a lack of understanding and ignorance of methods for forming a design image and the aesthetics of the product. Practice shows that the formation of a coherent product image is often difficult to achieve, so Dmitry Pogorelov conducts a personal consultation on the preliminary definition of the qualities of a design product, as well as the means and methods of achieving them. Based on the results of the consultation, further collaboration on the project is possible
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